I’ve heard a lot of people complain that social media is corrupt and that social media success is based on knowing the system or having friends with clout. Well, how is that different from regular media? In normal journals, newspapers and magazines not just anyone gets published, right? It is about your credibility and who you know. So why do people complain so much about corruption in social media? Did you really expect it would be fundamentally new and different?

The difference, as I see it, isn’t related to democracy or egalitarianism. Rather, the difference is participation. More and more mainstream media publications are adding blogs and comments, following the lead of social media sites. However, the basic paradigms and earned hierarchy and contact-based success haven’t changed. Is that so wrong? Do you really want to sift through the thousands upon thousands of stories submitted to Digg on a daily basis?

The reality is: any media source needs a way to sort information ahead of time prior to publication. In the case of newspapers, editors and the position held by reporters control what the public ultimately sees. In the case of social media sites, users vote for stories but they also vote for submitters. Either way, there is an element of content as well as an element of author (or submitter) trust.

So what can we take from all of this? Social media isn’t, perhaps, as different from regular media as we might have assumed, expected or hoped. However, it might be a step in a new direction. So instead of complaining about the details, we should, perhaps, all take a step back and think more broadly: are we at least moving in the right direction? Even if this kind of media isn’t fundamentally new, is it at least an improvement?

Digg is off the hook – check out this article on Associated Content . Meanwhile, I’m going to go through and thin the crops a bit here. There is a lot of clutter in some of these old posts so I’m streamlining things. If you just MUST have some old post, post a comment and I’ll send you a copy 😉