I assume everyone is as sick of thinking about the impending Google PageRank update (slated for this month – August 2007!) as I am. If you’re concerned about your PageRank and fretfully trying to predict it, just remember: it isn’t all about incoming links and their PR value. Most people focus on that particular part of a very complex equation. In fact, Google looks at a number of factors that many folks don’t realize in determining PageRank. Here are two that may surprise you:

(1) Relevance of Outgoing Links: Amazing but true, Google looks at not only who links to you but who you link to! If you link to every kind of site under the sun, Google won’t know what to think your site is about (yes, I’m attributing ‘thought’ to the mindless GoogleBots!). Also, if you link to too many low-PR sites Google might not believe you to be an authority in your niche.

(2) Other References to Your Site: buried deep within Google’s patent applications are strong pieces of evidence that suggest Google scrapes even non-indexed sites, follows no-follow links and even checks emails for references to webpages. So, if there is a lot of buzz about your site, you might find that your Google PageRank turns out higher than you thought it would!

With that said, I swear I won’t write another post about PageRank until after the update!